Safa Siddiqui: The Dubai Bling Star Who Turned Real Estate Hustle into a Life of Glamour

Safa Siddiqui’s journey begins far from the skyscrapers of Dubai. Born in London to Iraqi parents, she grew up surrounded by a blend of British culture and Middle Eastern tradition. In 2013, she took what she calls the biggest risk of her life, leaving the UK for Dubai, and never looked back.

As she later reflected,

“The biggest fear I had was moving to Dubai and having that failure haunt me for the rest of my life. However, as soon as I got to Dubai, I recognized the city for what it truly is, the land of growth and opportunities.” Safa Siddiqui

It was a move that set the stage for everything that followed.

Fast Facts

A quick snapshot of Safa Siddiqui for busy readers.

  • Who she is: London-born British Iraqi entrepreneur, fashion figure, and star of Netflix’s Dubai Bling.
  • Career path: Started in real estate in London and Dubai, then built a fashion brand and now leads Decisive Living as CEO.
  • Family: Married to businessman Fahad Siddiqui. They have two daughters, Alina and Ayana.
  • Net worth: Estimated at about USD 1.5 million. Fahad’s estimated net worth is about AED 14 million.
  • Style and presence: Known for Hermès, Dior, and high impact red carpet looks, with strong followings on Instagram and TikTok.

Early Life and Personal Background

Her birthday is celebrated on August 7, though some reports mention August 6 due to conflicting sources. In 2025, she is 37 years old, proud of her Leo spirit, and known for a personality that shines both on and off camera.

Standing at 5 feet 3 inches, Safa learned early how to use style to create presence. Her petite frame became the perfect canvas for the bold, extravagant looks she is now famous for. Raised in a Muslim household, she has spoken about her faith without going into personal doctrinal details.

While her parents’ names remain private, her Iraqi heritage is a core part of her identity. After earning a degree in Commerce and Management, she began her career in corporate London, working in real estate, cold calling, and learning the business from the ground up before setting her sights on Dubai.

“I was smart with my money, I invested it a lot and would reinvest, reinvest, reinvest.” – Safa Siddiqui for Fact Saudi Arabia

The Leap That Changed Everything: Safa’s Real Estate Years in Dubai

Arriving in Dubai, Safa brought with her a sharp work ethic and ambition.

She quickly adapted to the city’s high paced property market, building connections that would later shape her personal and professional life. Real estate became her first stage, a place where she proved she could thrive in one of the most competitive markets in the world.

Over time, she started blending her business success with a growing interest in fashion and social media, laying the groundwork for the career pivot that would make her a household name.

Meet Fahad Siddiqui: The Man Beside the Dubai Bling Star

In the midst of her real estate career, Safa met Fahad Siddiqui. Born in 1986 in Maharashtra, India, Fahad grew up in Mumbai before carving out his own place in Dubai’s business scene. He is the Managing Director of Indo Rise General Trading LLC, a company dealing in luxury goods and construction materials, and he plays a key role in the Siddiqui Group family business.

Fahad’s net worth is estimated at 14 million AED, about 3.8 million USD, built through strategic imports, B2B supply partnerships, and regional market expansion.

It was very much of a persistent thing from Fahad. But that’s very important for me because if somebody is persistent, I am interested… He was too good and ended up being my husband.

The two met while working in the same industry, and what began as friendship soon evolved into something more. Fahad proposed in February 2018, and the couple celebrated their union with two wedding ceremonies, a traditional Indian celebration in November 2018 and a formal event that reflected their shared cultures.

Today, they are known as one of Dubai’s most glamorous power couples, both in business and in the public eye.

Lights, Cameras, Drama: Stepping into the Dubai Bling Spotlight

In 2022, Safa made her debut on Netflix’s Dubai Bling, a reality show that follows the lives of Dubai’s wealthy elite. The series became a hit for its mix of luxury lifestyles, personal conflicts, and behind the scenes glamour. Safa stood out from the beginning, bringing her sharp wit, fearless fashion choices, and unfiltered honesty to the screen.

“No splitting bills. This is a major red flag. A relationship is more about partnership, but sole responsibility is also heavily on men… when it comes to dates, a real man would have paid that bill by the time she is back.” – Safa Siddiqui for Cosmopolitan Middle East

Her storylines included the launch of her luxury clothing line, heartfelt discussions about family planning with Fahad, and headline making feuds, most notably with fellow cast member Farhana Bodi in what fans dubbed the Birkin bag drama.

She also formed close bonds, especially with castmate Zeina Khoury, creating alliances that shaped the show’s dynamics. Viewers praised her for her candidness, while critics pointed to her role in fueling the drama. Either way, she became one of the show’s most talked about stars, with memorable moments like “Wearing snakes for the snakes” cementing her pop culture presence.

Fashion, Fortune and the Art of Reinvesting

Even before Dubai Bling, fashion was a growing part of Safa’s life. After leaving full time real estate, she launched her own luxury clothing line, known for its extravagant gowns, feather accents, and glittering embellishments. She collaborated with major brands like Shein, NYX, and Flormar, blending her personal brand with commercial ventures.

Her approach to wealth is strategic. Safa’s net worth is estimated at 1.5 million USD, with income from her fashion line, brand partnerships, television appearances, and her position as CEO of the luxury real estate firm Decisive Living.

“I also love diamonds. But I don’t buy my own diamonds, my husband does.” – Safa Siddiqui for Fact Saudi Arabia

Luxury is part of her identity. She is frequently photographed with Hermès Birkin bags, wearing Dior and Louis Vuitton, and stepping out in statement looks that turn heads. Fahad often gifts her diamond jewelry, designer pieces, and high end cars, symbols of the lifestyle they have built together.

Safa Siddiqui Family, Motherhood and Private Life

Safa and Fahad are parents to two daughters, Alina and Ayana. Alina was born in 2020, while Ayana arrived in December 2022. The couple shares glimpses of family life on social media, though they are careful to maintain privacy for their children.

Their home in Dubai blends Indian and Middle Eastern influences, creating a warm, stylish environment that reflects their shared backgrounds.

Parenting has become an important part of Safa’s public persona. She speaks openly about the challenges of balancing work, filming, and motherhood, showing a more relatable side to her otherwise glamorous life. Public appearances often capture the family at celebrations, birthdays, or cultural events, reminding fans that beneath the glitter, family remains central to her world.

What’s Next for Safa Siddiqui?

Safa’s ambitions continue to grow. In her role as CEO of Decisive Living, she is expanding her influence in Dubai’s luxury property market. Fashion remains a priority, with plans to take her brand to a wider international audience. With her strong presence on Dubai Bling, she is well positioned for more television opportunities, whether in future seasons or spin offs.

On social media, Safa commands nearly two million Instagram followers and almost one million TikTok fans, engaging them with a mix of luxury fashion, family moments, and humor.

@safa_dubai

Happy mothers day! Every mama deserves to be spoilt! If your hubby forgot to get u a gift, swipe his card so hard, he will never forget it again! #selfsufficient #mothersday #shopping #shopaholic

♬ Makeba (Ian Asher Remix) – Jain & Ian Asher

Her story is one of calculated risks and constant reinvention, from London streets to Dubai high rises, she has built a life that is as ambitious as it is glamorous.

As she once told My Imperfect Life, “The biggest fear I had was moving to Dubai and having that failure haunt me for the rest of my life. However, as soon as I got to Dubai, I recognized the city for what it truly is, the land of growth and opportunities.” It is a mindset that continues to drive her, ensuring her name remains synonymous with both style and success.

Frequently Asked Questions

Who is Safa Siddiqui?

Safa Siddiqui is a London-born, Dubai-based entrepreneur, reality TV star, and fashion designer. She is best known for her role on Netflix’s Dubai Bling and her work as CEO of Decisive Living, a luxury real estate firm. With a background in real estate and a passion for high-end fashion, Safa has built a public persona that blends glamour, business acumen, and family life.

What is Safa Siddiqui’s net worth?

As of 2025, Safa Siddiqui’s estimated net worth is around USD 1.5 million. Her income sources include her fashion line, brand partnerships, TV appearances, and her real estate business. Her husband, Fahad Siddiqui, has an estimated net worth of AED 14 million (around USD 3.8 million).

Who is Safa Siddiqui’s husband?

Safa Siddiqui is married to Fahad Siddiqui, a businessman from Mumbai, India. He is the Managing Director of Indo Rise General Trading LLC and is actively involved in his family’s business, Siddiqui Group. The couple tied the knot in 2018 after a cross-cultural courtship and now have two daughters, Alina and Ayana.

How did Safa Siddiqui become famous?

Safa rose to fame after joining the cast of Netflix’s Dubai Bling in 2022. Her candid personality, bold fashion sense, and memorable on-screen moments quickly made her a fan favorite. She has since leveraged her reality TV success into fashion collaborations, business growth, and a strong social media presence.